A Biography of Emile Coue

In the early 1900s, a French psychologist and pharmacist named Emile Coue had a new idea about how to treat people with emotional problems. He believed that if he could convince them they were going to recover, it would speed up their recovery process. After practicing this on patients for years in France, Dr. Coue came to America where he continued his practice until 1925 when he retired from medicine altogether.

In 1922, Dr. Coue wrote his famous book ; Self-Mastery Through Conscious Autosuggestion” which helped many people learn hypnotism techniques of self-hypnosis and self-confidence building exercises so they could live more satisfying lives while dealing with their own mental health issues as well as those of others around them.

Emile Coue is a French psychologist and a Pharmacist who has deeply influenced future generations especially in the field of psychology and has made important contributions to the development of positive thinking system.

26 February 1857 Born in France. He died in 1926.

He was born in the Brittany region of France as the son of a French railroad worker. Emile, a successful student, wanted to study Chemistry but studied pharmacy because of financial difficulties. He graduated in 1876 with a bachelor’s degree in pharmacology.

You may also be interested in this article: >> Emile Coue method – Conscious Autosuggestion

He discovered the importance of the placebo effect during his time as a pharmacist. (Noone knew him at that time) He praised the efficiency of each drug and secured a small positive note for each given medication leaving his customers safe.

emile coue
Emile Coue

Emile Coue and His Books

In 1913, Coué and his wife founded the Applied Psychology Association Lorraine. His book Self-Mastery Through The Conscious Autosuggestion was published in England (1920) and in the United States (1922).

In the following years, its reputation began to spread all over the world, especially in America. He tried to treat more than 40,000 people in his clinic.

a biography of emile coue 1

Emile Coue developed the Coue method, which we discussed in detail. Nowadays, it is often known as the “self-suggestion” method.


  • How to Practise Suggestion and Autosuggestion
    • A book about the life of Emile Coué by Charles Baudouin
  • My Method: Including American Impressions
  • Self-Mastery Through Conscious Autosuggestion (1922)

Last Updated on May 28, 2021 by Marilyn Walker

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I am studying in Florida about Dialectic Behavioral Therapy and Cognitive Behavioral Therapy. I'm doing research on Neuro-Emotional Technique (NET), Cognitive psychology, Metacognitive Therapy.

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